Alternative for SWF on your site

Today many resource masters use SWF files on their sites. They are trying to make web pages more catching and hence more popular. At first sight, it’s OK. SWF elements make web page eye-catching and catchy. But on the other hand there is the problem that may affect the traffic of resource, and therefore the profit.
Why this is possible? In fact not all people have Macromedia Flash player installed on their system, so they may cannot see your flash animation at all. And therefore they cannot see such important sides of resource as banners, animated buttons, menus etc. So you can lose potential clients.

So what should I do? – you may ask. I was thinking about this issue for a long time, and finally I’ve found a great solution. We all know about an animated GIF format, that is de-facto standard in Internet world. This format is supported by totally all browsers, and people don’t have to use additional software to be able to see GIFs. So why to do not try to convert our Flash to GIF animation? To do this, we will need a utility for Flash to GIF converting.

I have spent a lot of time while seeking for a lot of tools in this category. And finally I’ve found stunning application SWF-AVI-GIF Converter, that has a power to solve our problem. It is made for easy and quick Flash to GIF conversion.

When I have used it first time, I was very impressed by the interface. It is cool and easy-to-use. Actually this program is not only for SWF to GIF transcoding. It is also able to transcode SWF to GIF, FLV to AVI, video to animated GIF and SWF to JPEG series. But we only need the 1st option – Flash to GIF. So at first, we open our flash file (both SWF and FLV files are allowed). Second, we have to edit the GIF: there are many controls on this tab. So we can edit the Frame rate. This is how frequently slides move in the animated GIF. The higher this value is, the smooter will be output GIF. The next control is a color depth. The value is 8 bits by default, but if you need something else, you can pick up “As in source” value. The next important option is size of the final GIF – width and height. Just edit these values and you will see how the resulting image will look like on Preview area. The final three parameters are not so important, but who knows?.. Thus you are allowed to enter the “Loop GIF animation” setting, so that the final GIF will be animated forever. If you turn off that option – the GIF will be played just once. You can also choose the Transparent color and Background color. When all changes are ready, we are ready to initiate the conversion. Just click the “Start GIF recording” button, and that’s it. The software will complete the encoding work, and you can save your GIF to any directory on the PC.

When you received your animated GIF, you can move it to the server and rewrite previous SWF animation on your web page. This is it. You will not have questions with SWF compatibilities anymore.

Download and use for free this powerful SWF to GIF encoder tool. I am sure you will be amazed, and your problems will be solved.

Tips for effective web design

Web design is not simply about adding images and words to a homepage- it’s about implementing clever designs which incorporate strategy, structure, visual impact, usability and conversion elements. In this article, we look at some elements which one needs to look for in effective web design.

Usability:
Usability is probably the most important element of effective web design, as nobody wants to navigate a web page which isn’t easy to use and does not help the user to find information. When one enters a website, they are there for a purpose, and that purpose is to find information, contact the company or perhaps purchase a product. If the design of your website does not make this process simple, then users are going to look elsewhere.

Establish your website’s goals:
Well-designed websites need to be focused around specific goals. This means that you need to think about what the aim of your website is, and it needs to be easy for users to perform the action which they want to take. For example, think about including a contact form for information pages, and allow resources to be easily downloadable. Users will get frustrated if results don’t happen fast enough.

Visual Hierarchy:
Certain parts of your website are more important than others, so you need to get these parts more attention by means of visual hierarchy. You should rank elements on your website based on your business objective. More important information such as calls to action and business propositions would usually come first, while other less important information won’t be as visually prominent.

Effective writing:
Effective web design is also about incorporating effective writing which is adjusted towards users’ preferences and browsing habits. Rather than using promotional writing which is long and exaggerated, get straight to the point and use images along with your text to illustrate your message. You should also use headers to break up content so that it’s easier to read. Use language on your website which is easy to understand and keeps users hooked. As mentioned before, users don’t want to spend time searching for information on your website. They want the process to be swift and easy.

Impact:
A good website should have an impact on visitors, meaning that it incorporates clear images, uses colour smartly, and fonts which are easy to read. Always think from the user’s perspective as this will help you decide whether this is a website which you would want to visit and share.

Your Business Can Benefit From Internet Marketing

Are you informing people about your business by promoting it online? You should certainly consider this method if you have not yet attempted to do so. This article should show you what the basics are in internet marketing and give suggestions on how to go about doing it.

Use site wide links for easier navigation across your site. These links appear on each page of a website, and link back to the same page each time. A common way to utilize site-wide links is to direct a visitor to a page to place orders or a contact page. Many websites put these links at the bottom of every page in a font that is easily read. A menu format can be organized with links to direct the user to other areas of interest to them. Add some short descriptions on the site map, and make sure it is easy to navigate.

The structure of your Web site is founded on HTML code, and meta tags form a part of the structure that speaks directly to search engines. You don’t need to worry about these tags affecting the look of your page because no one browsing your site will be able to see them. However, search engines can use them to easily get an idea of the kind of content your page contains. Be sure that the initial meta tags emphasize the most important keywords of your website. Using too many meta tags can do more harm than good. If you use different meta tags on each of your pages, it not only helps you to reach your target audience but also helps the search engines find you.

Text that is important is typically marked with HTML tags, especially the tags typically known as “H tags.” Use a bold tag to draw attention to parts of the text that you want readers to notice immediately. These tags are important to use on your site to emphasize titles and important paragraphs. Using the bold tag will make it easier for your visitors to maneuver through your site and find the information that they are looking for. This will also help search engine spiders find the important content in your pages. Try to incorporate keywords into all of your titles.

You will want to look for other ways you can promote your products online. While there are traditional marketing and SEO techniques that might help you promote your business, don’t write off the benefits of Internet marketing as well. Since the internet has its own culture, sometimes a picture, video or website will become a ‘buzz’. This refers to an internet sensation that is discussed by many users. A lot of ‘buzz’ only lasts a short amount of time, but it can boost sales if used correctly. You cannot create a video that will go ‘viral’ for sure: create interesting and hilarious content, and hope for the best. Watch videos so you can find what appeals to the general internet user.

These are just a few of the strategies out there for internet marketing. Once your business starts to become a viable force, you can utilize these simple tips with other techniques that are more advanced in order to further grow your business.

6 Hot Tips to Rock Your Social Media Results

Social media is a powerful way to build a following, turn prospects into leads, and drive sales.

One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.

If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics.

If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

1. Use Facebook Live. Video marketing is a powerful addition to your marketing mix. But live video is shown to keep users watching for 3 times longer than a recorded video.

Fans love the feeling of listening to what you have to share in the moment. Try answering questions and providing tips while live.

Other ways to use Facebook Live is to broadcast an update when you are networking or attending events. Or share a Facebook live update on any launches coming down the pipe.

2. Offer Opt-In Gifts to Grow Your Marketing List. People can’t resist getting a checklist, blueprint, app, or white paper that offers valuable information.

When you give value first, it goes a long way to building trust and rapport with your followers. Plus, this allows you to capture your social media leads into your email marketing list.

Give them something they can’t refuse and send them to a landing page to sign up. That way you can keep in contact via email sharing additional offers and information in a drip campaign.

3. Invite People to Take Action. Be strategic with your calls to action to get the most out of your social media efforts.

In addition to sharing a mix of posts, be sure to offer ways your fans can dive deeper with you. This can include a free consultation, special offers and discount deals, webinars, participation in your Facebook group, and more.

4. Build Your Fan Base Organically. Never hire someone from Fiverr who can add 10,000 fans for a fee. This is a bad idea on many levels.

Instead, find groups with people in your target audience. Be helpful. Start real conversations. Invite them to join your social media page or group.

Don’t be afraid to reach out with private messaging to respond to questions they have or share resources or advice.

So don’t buy followers. It’s about quality of followers, not quantity. It’s better to have 1000 raving fans you have attracted, than to have 10,000 fans who don’t really know you or have investment in the connection.

5. Offer a Mix of Post Content. People love variety. Be creative and provide a variety of content formats including how-to articles, videos, graphics, and infographics.

An ideal content marketing strategy is to always keep your target market in mind and post what you think they will best want to receive from you.

6. Post at the Ideal Time for Best Exposure. Timing is everything. If you share an incredible post, you want to ensure the most people possible can see it!

There are many social media tools to help you see the best times to post content to reach the biggest audience. This may vary from platform to platform.

So don’t guess when you can use analytic tools with reports that help you identify the ideal time to post.

Social media is evolving and growing fast. There is a lot of opportunity get leads, drive sales, and build a following but you have to get creative. You can’t just rely on the old tactics you have used in the past; you need to implement new techniques and tools if you want to stay ahead of the competition.