6 Hot Tips to Rock Your Social Media Results

Social media is a powerful way to build a following, turn prospects into leads, and drive sales.

One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.

If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics.

If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

1. Use Facebook Live. Video marketing is a powerful addition to your marketing mix. But live video is shown to keep users watching for 3 times longer than a recorded video.

Fans love the feeling of listening to what you have to share in the moment. Try answering questions and providing tips while live.

Other ways to use Facebook Live is to broadcast an update when you are networking or attending events. Or share a Facebook live update on any launches coming down the pipe.

2. Offer Opt-In Gifts to Grow Your Marketing List. People can’t resist getting a checklist, blueprint, app, or white paper that offers valuable information.

When you give value first, it goes a long way to building trust and rapport with your followers. Plus, this allows you to capture your social media leads into your email marketing list.

Give them something they can’t refuse and send them to a landing page to sign up. That way you can keep in contact via email sharing additional offers and information in a drip campaign.

3. Invite People to Take Action. Be strategic with your calls to action to get the most out of your social media efforts.

In addition to sharing a mix of posts, be sure to offer ways your fans can dive deeper with you. This can include a free consultation, special offers and discount deals, webinars, participation in your Facebook group, and more.

4. Build Your Fan Base Organically. Never hire someone from Fiverr who can add 10,000 fans for a fee. This is a bad idea on many levels.

Instead, find groups with people in your target audience. Be helpful. Start real conversations. Invite them to join your social media page or group.

Don’t be afraid to reach out with private messaging to respond to questions they have or share resources or advice.

So don’t buy followers. It’s about quality of followers, not quantity. It’s better to have 1000 raving fans you have attracted, than to have 10,000 fans who don’t really know you or have investment in the connection.

5. Offer a Mix of Post Content. People love variety. Be creative and provide a variety of content formats including how-to articles, videos, graphics, and infographics.

An ideal content marketing strategy is to always keep your target market in mind and post what you think they will best want to receive from you.

6. Post at the Ideal Time for Best Exposure. Timing is everything. If you share an incredible post, you want to ensure the most people possible can see it!

There are many social media tools to help you see the best times to post content to reach the biggest audience. This may vary from platform to platform.

So don’t guess when you can use analytic tools with reports that help you identify the ideal time to post.

Social media is evolving and growing fast. There is a lot of opportunity get leads, drive sales, and build a following but you have to get creative. You can’t just rely on the old tactics you have used in the past; you need to implement new techniques and tools if you want to stay ahead of the competition.

Your Business Can Benefit From Internet Marketing

Are you informing people about your business by promoting it online? You should certainly consider this method if you have not yet attempted to do so. This article should show you what the basics are in internet marketing and give suggestions on how to go about doing it.

Use site wide links for easier navigation across your site. These links appear on each page of a website, and link back to the same page each time. A common way to utilize site-wide links is to direct a visitor to a page to place orders or a contact page. Many websites put these links at the bottom of every page in a font that is easily read. A menu format can be organized with links to direct the user to other areas of interest to them. Add some short descriptions on the site map, and make sure it is easy to navigate.

The structure of your Web site is founded on HTML code, and meta tags form a part of the structure that speaks directly to search engines. You don’t need to worry about these tags affecting the look of your page because no one browsing your site will be able to see them. However, search engines can use them to easily get an idea of the kind of content your page contains. Be sure that the initial meta tags emphasize the most important keywords of your website. Using too many meta tags can do more harm than good. If you use different meta tags on each of your pages, it not only helps you to reach your target audience but also helps the search engines find you.

Text that is important is typically marked with HTML tags, especially the tags typically known as “H tags.” Use a bold tag to draw attention to parts of the text that you want readers to notice immediately. These tags are important to use on your site to emphasize titles and important paragraphs. Using the bold tag will make it easier for your visitors to maneuver through your site and find the information that they are looking for. This will also help search engine spiders find the important content in your pages. Try to incorporate keywords into all of your titles.

You will want to look for other ways you can promote your products online. While there are traditional marketing and SEO techniques that might help you promote your business, don’t write off the benefits of Internet marketing as well. Since the internet has its own culture, sometimes a picture, video or website will become a ‘buzz’. This refers to an internet sensation that is discussed by many users. A lot of ‘buzz’ only lasts a short amount of time, but it can boost sales if used correctly. You cannot create a video that will go ‘viral’ for sure: create interesting and hilarious content, and hope for the best. Watch videos so you can find what appeals to the general internet user.

These are just a few of the strategies out there for internet marketing. Once your business starts to become a viable force, you can utilize these simple tips with other techniques that are more advanced in order to further grow your business.

Boost Performance and Stability with System Mechanic Professional

Over a few months of use, a computer inevitably slows down and becomes less reliable. While a regular maintenance routine will help to keep your computer performing better, there’s no substitute for carrying out the occasional performance audit to restore performance and reliability. However, unless you’re an advanced user with plenty of time and who has extensive knowledge of the inner workings of Windows, this course of action is generally not advisable. After all, there’s always a chance of things going wrong to the extent that you could end up with an unworkable machine that perhaps might not even be able to boot. Fortunately, System Mechanic Professional provides your one-stop PC tune-up utility for maximum ease of use and saving you time.

Safeguard Your Computer Against Data Corruption

If certain data on your computer gets corrupted, typically either due to a failing hard drive or an improper system shutdown, you can be left with malfunctioning programs, an unstable computer or even one that won’t boot at all. There are many possible reasons for data corruption, including things as simple as a faulty driver installation or malicious software. System Mechanic Professional provides a powerful, industry-leading data recalibration utility that will fix system instability issues related to data integrity. Requiring minimal interaction from the user, the program will automatically scan, detect and repair any faults that it finds, allowing you to continue using your PC without any further problems.

Stay Safe from Online Threats

Malicious software and other online threats remain a major concern of modern life, hence the necessity to take every necessary step to minimize the risk of any damage occurring. Being a multifunctional tool, System Mechanic Professional provides all of the features you need to keep your computer and data safe from a variety of online threats and other possible security threats. The stability guard and system shield work constantly to look out for any rogue programs or potentially malicious lines of code that could harm your PC. It works by targeting the root causes of common problems and by identifying suspicious activities on your computer that are frequently associated with malicious software attacks. The system shield component is itself a triple-certified tool designed to hastily neutralize zero-day threats the moment they become known.

Save Time with Automated Task Scheduling

System Mechanic Professional is designed first and foremost to save you time by requiring minimal user interaction and allowing you to configure automated tasks with ease. The program also includes a component called Active Care, which takes care of everyday maintenance routines, including those concerning security, performance and reliability. It will optimize the contents of your hard drive, improve memory performance and cut start up times all by itself. At the same time, you can also schedule the Net Booster tool to run to periodically scan your Internet connection and make any necessary optimizations to improve performance. Another included tool is the CRUDD Remover, a feature for automatically getting rid of bloatware that commonly comes preinstalled on new computers.

The Future of Virtual Reality – Reshaping The Business World Today

The consumer version of one of the most popular VR headset, Oculus Rift is now available for pre-order on the Oculus website. After the long wait, VR headset is finally here and virtual reality is here to stay. Other than Oculus Rift, more VR headsets such as PlayStation VR, HTC Vive and Samsung Gear VR has started to take the core of virtual reality.

What is your perception about the future of virtual reality? Many consumers have experienced virtual reality in entertainment and gaming field. But beyond gaming and entertainment, virtual reality has more exciting applications in reshaping the business world. Here are some examples:

1. Real Estate and Construction – VR can be utilize in building a home, property or building. Using virtual reality, it allows the people to visualize the future project that has not yet been built.

2. Virtual driving –Virtual driving is an advantage for current and aspiring drivers as they will be able to exercise their skills in a virtual environment. Examples of virtual reality driving can be seen here on our website.

3. Automotive – Ford Motors Company is one of the first that has shown VR could transform the market. Ford based in Michigan has started to use virtual reality not only to design vehicles but also to help get a sense of how the customers will experience their cars.

4. Education – VR can be used in many areas of school curriculum – be it for English subject, Math, Science, Geography and more. With the aid of virtual reality, students will have a platform to create and manipulate objects in a virtual environment which can be a helpful tool for better learning.

5. Healthcare – People in medical field has started to use VR such as examining a patient’s body before performing an operation. Virtual reality helps to create a highly realistic representation of human body.

6. Travel – Be it an out of the country or hotel booking, people can use virtual reality. For instance is the Oculus Rift which offers 360-degree head tracking – this way will bring the travelers anywhere in the world that will give a realistic expectations.

Over the past few years, virtual reality have proven the undeniable potential in reshaping different industries. More than the examples given above, there are other enterprises that has started to invade VR. While business world and consumers embrace the technology advancement, virtual reality will also continue to arise in the mainstream.

Internet of Things for Home Automation

As the Internet of Things continues to gain traction and several new devices come in market, home automation has taken the spotlight. The concept of smart home has been there since a long time but some social issues are now being considered too. Smart homes are much more than the simple ability to remotely lock and unlock your front door. Instead it is expected to use actionable situation intelligence in order to detect your entry inside a building, turn on the lights to your pre-set preferences, preheat your stove and put on your favorite music.

Developer working on the IoT projects focus on finding compatibility between home deployment tools and the verticals attachable with them. Home automation requires 5 components to function:
– Sensor: measures temperature, light or motion detection
– Interface: human to machine or/and machine to machine
– Controller: a general purpose computer
– Bus: wired or wireless for transmitting instructions
– Actuator: motorized valves, light switches and motors

These components can be assembled in any manner through a central hub. As developers build systems that manage devices and sensor data, the opportunities are open when mastering the connectivity based on temperature, lighting, video, security, appliances and entertainment.

Many categories of device and services lie under the IoT umbrella. Devices have a certain selection criteria, based on the following characteristics:
– Customer Oriented: These devices are marketed and sent to end users who need not have any technical expertise in using them.
– Always on: Designed to remain on and connected to the Net permanently.
– Useful for real-world impact: It contains the capability to interact with the environment.

Mobile Application Interface

Direct communication between mobile applications and a device makes it easier for users to control events. Security measures need to be followed, like checking whether all sensitive data sent between device and mobile applications are encrypted. Without adequate protection, sensitive data can be monitored by attackers by observing local network traffic. Also, test whether mobile applications employ TSL/SSL certificates.

Security and Privacy Concerns

As Developers continue to build out amazing applications and hardware for homes, security and privacy measures need to be followed as well. Privacy and Security are always at the forefront of design. Few key recommendations while developing a device include:
– Build security into devices at the outset, rather than as an afterthought
– Train employees about the importance security
– Monitor connected devices throughout their expected life cycle, and where possible, provide security patches to cover known risks

The future

Developers obviously have the best vantage point on how the future will shape out since they are the creators of the application. Every new invention comes from imagination. Through a series of universal standards, every device would add value to a person’s persona. Developers need to realize that next generation platforms need to be able to abstract devices so that on boarding is made simpler.

10 Favorite Productivity Apps for Business Owners

Your business is running fine, but taking care of all the wok related to accounting, tracking the expenses, employees’ schedule, and answering queries and complaints of clients bogs you down. To overcome these constraints that a small business owner faces, using apps that can save your time and money is the best solution.
The app’s developers have gone all out to create utility-based apps. Choose the ones that work to make your task easy. Here is a list of some apps that are helpful for business growth and management.

Call Scheduler

When starting a business or trying to expand it, you require calling and talking to many persons. You might forget to call someone or miss out calling a critical client. The Scheduler is an app that helps you to pre-schedule any number of calls and text messages, by a fixed date and time. The app sends the messages and calls automatically. In case you cannot connect, it attempts to contact again.

Fuze

If you require an app that helps you to have conferences and meetings with your people, Fuze is the answer. This software can be used on all operating systems and devices. The best audio-visual quality allows you to host online meetings with up to 25 participants for free. Buy the pro-plan that allows connecting to 125 people at a low cost.

Producteev

A good manager of a company has to ensure that everyone working for the firm has a task assigned to him or her every day. You can now do this through Producteev, a free app that works on iOS and Android platforms. You get the app in regular and premium versions, designed to address the needs of organizations of varying sizes. You can assign tasks to individuals, create subtasks and implement privacy settings.

DocuSign

As the owner of business, you need to sign many documents related to your business or banking transactions and more. Going to a place physically takes up a lot of time. You do not need to rush back to your office from an important meeting or go to any location if you download the app DocuSign on your hand-held device.

Evernote

You need space to keep all useful information and ideas you come across every day. Evernote is like a journal that facilitates the storage of little pieces of information in one place. You can store videos and audio clippings, photos, files, and notes up to a maximum limit of 60 MB per month, in the free version. You have to pay a small price for the higher version that can store more data.

Kabanflow

If your business banks on people working from home or different locations, Kabanflow is an online task management app that can prove useful for you. The tool enables you to give an assignment to your colleagues to upload necessary documents and also assign due dates. You can easily visualize the workflow and communicate faster through this tool that works on the hand-held devices and the computer.

Basecamp

Members of your team may need to collaborate for completing a project. Basecamp is an app that provides a single view dashboard with links to a project. The app allows the project managers to exchange information and discuss the details through the discussion font and see files, tasks and the date of completion.

Paypal

Making regular payments is an essential part of business. To pay bills and make payments to different suppliers, you can use the Paypal that offers a convenient platform. Linking your accounts or debit and credit cards to the Paypal makes the transactions easy and fast. You can use it across all devices.

Dropbox

Dropbox is a file-sharing platform that offers many advantages to business owners. The application syncs documents across devices and you can reach them from any location. This is a reliable method of sharing files and folders with your group members for improved collaboration.

Clear

Time management is critical to running a successful business. Clear is a time-management app for iPhones and Android devices that you can use to plan and organize day-to-day work. The app also has the facility of setting reminders to help you. Through the justifiable program, you can pull down and pinch a task and swipe it off the screen once it is over.

Most of the apps mentioned above are free to use or offer a free trial period. Try using a few of them that suits your business needs. If you find that an application is not working for you, there are other flashiest apps, with similar functions, available. You will get some that will prove to be useful in increasing the productivity of your business.

Life with & without a Construction Project Management Solution

Without a Project Management Solution:
As Frank the project manager arrives at the office, he is ready to begin the day. Before sitting down, Frank is notified that one of their job sites is short staffed and it appears that there weren’t enough workers scheduled for this particular location. Frank grabs his Excel spreadsheet with his project schedule loaded and discovers he forgot that a few of his scheduled workers were sent to another job. It is too late to make any adjustments and Frank is forced to leave the situation as is, reducing productivity on that job site for the day. Frank finally sits down and begins to look into the multiple projects he has going on currently to understand the profitability and cash flow of each project. With all of the schedules, project phases, costs, and equipment of each project loaded into different Excel spreadsheets, Frank struggles to gain visibility into the status of his projects. He can’t remember if he inputted new equipment costs in one project. Did he update the progress schedule of another project going on? Has all of the paperwork on his desk been entered into Excel and reflected in each of the projects? Frank has barely started his day and already feels overwhelmed. Unfortunately, this type of day is far too common for Frank. Instead of being able to manage his projects effectively, most of his day is spent putting out fires and resolving issues.

With a Project Management Solution:
Frank wakes up and before heading to the office, checks his tablet to make sure each of the projects he has going on are properly scheduled with workers and equipment. He uses a tool such as the Project Scheduler from Jonas, which displays the phases and schedule of activities for each project on a Gantt chart timeline. Frank arrives at the office with no serious issues pending and is able to get straight to work. The first thing Frank does is load up his Project Management module in Jonas. This view gives Frank real-time insight into each of his ongoing projects allowing him to see profitability, cash flow, time, equipment, costs, tasks, and assigned workers for all aspects of each project. No more struggling to navigate through multiple Excel spreadsheets for Frank. From this Project Management view, Frank is also able to drill down to all documents relating to a job such as RFIs, submittals, transmittals, invoices, and purchase orders. This is done using a document management solution such as Digio from Jonas, which centralizes and integrates all documents in one location to help streamline workflow and approval processes. The process of integrating data becomes easier when technicians are able to enter their hours from the field with Jonas eTimesheets for example, which directly syncs with the Digio document management system. With information already integrated within one solution, Frank is able to easily create reports in real-time using a solution like Jonas DataMart, which also allows him to gain greater visibility into each of his projects. Frank’s day runs smoothly and he goes home satisfied.

Which one of these scenarios sounds like the better option? Life with a project management solution will not only allow you to generate reports on up-to-date, accurate information but will also provide you with greater visibility into your projects.

The future of virtual reality reshaping the business world today

Virtual Private Servers are Suitable for Business

Most businesses previously used shared host servers to host their websites. Shared servers are not a bad option but they have many limitations. Virtual private servers are now a better option for website owners who previously used only shared servers. Virtual private servers are better than shared hosting servers and dedicated hosting servers as it does not have any of the limitations which these two types of servers have. Virtual private servers are a bit more expensive than dedicated and shared host servers but they are totally worth it because VPSs make a lot of difference when it comes to the performance of your website. Online businesses depend entirely on their websites to reach out to their target customers. This means that they are indirectly dependent of web servers; without the web servers their websites won’t even be hosted.

How are VPSs created? Virtual private servers are created by partitioning big servers with virtualization software. The software effectively divides and sub-divides the layers individually. Each partition made is independent of the any of the other partitions made in the same server. The operations of these individually partitioned servers form a network of servers. Virtual private servers are better than shared hosting servers and dedicated hosting servers because they are so much more flexible than either of the two. More and more website owners are starting to use a virtual private server instead of dedicated or shared hosting servers. VPSs are increasing in popularity these days. When it comes to finding the appropriate web hosting service, you should certainly consider a virtual private server.

VPSs for businesses: VPSs are appropriate for hosting businesses mainly because they are very secure. In case of shared servers, the website owner has to share the resources with other users of the same server but this is not the case with virtual private servers. Since users don’t have to share their disk space, bandwidth and other resources, this is considered to be the safest web hosting platform today. What happens is virtual private servers is that users are able to share resources of one server with users of other partitions in the server. The working of web host servers makes it a highly secure hosting platform. VPSs make it easy not only for one single server but for all other users within the server. Since the privacy and security offered by Virtual private servers is so high, there is no chance of any kind of hacking attacks. There will be absolutely no unauthorised access to all the highly confidential information and data which is stored.

VPSs are affordable: Although Virtual Private servers are a bit more expensive to have than dedicated and shared servers, they are still affordable. VPS server’s hosts are looking for ways to cut down costs which have to be paid by the users. When it comes to the best web hosting services, Virtual Private servers happen to be one among the best; they are not too expensive either.

Tips For Improving SQL Server Performance

Database servers are a cornerstone of modern businesses ranging from Google to 7-Eleven. When you run your credit card at a convenience or grocery store, your purchase is registered into a point of sale system backed by a database. Your credit card company registers the funds transfer into a database server containing your financial records. If you use a discount card, yet another database server comes into play. Databases enable businesses to track inventory, perform margin analysis, automate purchases, and identify customer trends—and to do all of this much more quickly and efficiently than ever before!

It has been a long time since I visited any business that did not rely on some type of database server, if only to track purchases and expenses. But I constantly communicate with businesses that lack a plan to ensure these databases function properly on an ongoing basis.

Hosting Database servers at the ASPHostPortal.com data center helps your database remain a vital component of your business infrastructure, rather than a time-wasting black hole for IT resources. We recently sat down with our engineering team to provide you a few tips on how we help accomplish just that:

Tip 1: Host in a Data Center Simple power quality issues such as brownouts, blackouts or even a mere voltage fluctuation can result in your server powering down. SQL-based database systems are sensitive to these unanticipated shutdowns, resulting in errors in transaction logs and database instability. Hosting that same database server in a secure data center —where power quality is monitored every second of every day by trained engineers—helps ensure 100% uptime.

So when you are ready to start your business day, your SQL database will be ready to start as well!

Tip 2: Maximize IOPS One vital performance metric for database systems is Input/Output Operations Per Second (IOPS). IOPS is important here as a measurement of how fast storage devices can read and write, which is the primary operation metric of database systems such as SQL.

Remember that in reading from and writing to a database, most hard disks must physically move, which takes time—especially if you need to read and write from separate physical areas of your disk. By making read and write tasks concurrent, you can speed up this process with almost no administrative effort.

Instead of a single disk array handling both your operating system and application, opt for two arrays to handle each task on separate disks. Choosing serial-attached SCSI drives with high RPMs for your database, and enterprise-level SATA drives for your operating system will drastically improve read and write performance

Importance of website footers

Website footers are one of the most ignored elements of a site. Not many site owners give a lot of importance to them. The footer is placed at the bottom of the page and will be seen last by anyone who visits your site. This also means that it gives you one last opportunity to make the person visiting your site take some action that will be beneficial to your business before he/she leaves the page. How your footer looks is not the only thing that is important. What is also important is what it contains and how it can add to your site’s performance.

There are various elements of a website footer. Some of them are given below:

Site Map

One of the most crucial things that you should include in your website footer is links to all the important pages of your site. If your site has a form based navigational structure, then the links given in the footer can become the main navigational links for different search engines. It would be best if all of these links contain keywords that link back to the respective pages. Most sites use the footer like a small sitemap. The footer can not only have links of product and service pages but also links of other pages as well. If the footer cannot be used as a sitemap, then the site owner can at least place an HTML link of the sitemap in the footer.

Content

One of the latest trends is web design is to add a feed of the newest content of the site on the footer. It could be in the form of a blog feed, tweets, new articles added to the site or any other kind of content. Adding content on the footer has many plus points. Since it is added in the footer, it will not take away from the focus of the page and will keep the visitor’s attention on the main content of the page till he/she gets down. The other advantage is that fresh content will get added to the page if the feed is added to the footer. This will help your site from the SEO point of view.

Social Media Buttons

The world is moving towards social media and it has become very important for business and personal websites to take social media seriously. You may include your social media profile on the footer of your site. This will let your visitors share the content from your site to their other contacts.

Call to Action

A visitor to the site reaches the footer after going through all the other content of the page. At such a time, if the website does not guide the visitor, it may lose out on a potential customer. The footer will be like the user’s last chance to take any kind of action. Action could be in the form of signing forms, transactions, buying products or sending an inquiry. The call to action button can be placed on the footer.

Credibility

Many times a visitor may not know what to do after he/she has gone through the entire page and reaches the end of the page. It can sometimes help the visitor to take decisions if you have your social media icons and call to action links in the footer. Besides this, the footer can also be used to gain the trust of your visitor and build credibility. Any BBB Accreditation safety certificates, membership to industry bodies, testimonials, awards and any other such things can be placed there. If these are put in the footer, it will help your visitor take a decision about your site if he/she has any doubts.

Contact Information

Your contact information is another vital thing that can be placed in the footer. The contact information will help to convince your visitor that the website is real and not a hoax.

Legal Information

A good footer will also have any legal information about the company. Things like the disclaimer, privacy policy, legal declaration, information regarding copyright can all be placed in the footer of the site.

A footer is a very important aspect of the site. It not only contains legal information regarding the site but can also be used to highlight any other important aspect of the site. Ignoring the footer of the site can take away a lot of value from it. Similarly there are many other aspects of web design that cannot be ignored. As a business owner or the owner of the site, it may not be possible for you to keep all these aspects in mind when you design your site. You can get distracted by other aspects of your business development and can skip a few aspects while creating your website. That is why, it can help to hire a professional web design company who has experience in designing various websites and who will keep all the important aspects of web design in mind when creating your website for you. Since the company only designs websites and does not have to concentrate on other aspects of business development, they will be able to create your website for you keeping all your business needs in mind. This will help you take one thing off your mind and concentrate better on other aspects of business development.